According to the USDA, an estimated three million American households are food insecure – that amounts to one in six people who lack the nutritious food needed to live a healthy life. Metro Detroit residents have been hit particularly hard due to the economic downturn. Currently, one in four children in Metro Detroit faces hunger or a lack of food.
To address this issue, Bob Evans Farms has teamed up with Forgotten Harvest, Metro Detroit’s only food rescue operation, to help feed Metro Detroit’s food-insecure individuals and families.
Six Flags Magic Mountain has partnered with CBS EcoMedia to provide funding to nonprofit Little Kids Rock to help stem the tide of budget cuts and expand their innovative Modern Band program throughout the Los Angeles Unified School District (LAUSD).
Paul Polizzotto, President and Founder of CBS EcoMedia shares how learning to harness the power of the ocean led him to navigate the marketplace and find a way to create a business that connects advertisers with non-profits and local consumers, generating support for critical, underfunded community projects nationwide.
We are so proud of our nonprofit partner Philadelphia Youth Organization (PYO) for the amazing work they do in helping urban youth learn and develop athletically and academically. In June, we celebrated Chevrolet’s support of the PYO Baseball team, the Anderson Monarchs, who recently made the semifinals of the Cooperstown All Star Village National Youth Baseball Tournament.
Team leader Mo’ne Davis has proven that hard work and dedication pay off, making history by being the first girl to pitch a shutout in Little League World Series history. In addition to starring for the Anderson Monarchs, Mo’ne plays for Philadelphia’s Little League All-Star Team.
Read on to learn more about this impressive young girl:
Chevy New York Tri-State Dealers have partnered with CBS EcoMedia through its EducationAd program to support Harlem RBI’s Project Coach model, a mentorship program designed to help youth recognize their potential and realize their dreams through sports. The program engages local youth in age-appropriate coaching opportunities in order to build and develop the values and skills they need to achieve positive outcomes, including graduating from high school and college.
In support of Detroit youth development through athletic, academic and leadership programs, The Sam Bernstein Law Firm has partnered with CBS EcoMedia to help Detroit PAL offer safe, reliable transportation to the children served by its programs. Through funding provided by The Sam Bernstein Law Firm, Detroit PAL is able to expand the access of its programs to more youth in Detroit through the purchase of a 15-passenger van.
At the AMA Nonprofit Marketing Conference 2014, Paul Polizzotto, President and Founder of CBS EcoMedia shared our unique model and value proposition in connecting nonprofits with brands that produce tangible results.
Bath Fitter, North America’s leading acrylic bathtub, shower enclosure and tub-to-shower conversion companies, has partnered with CBS EcoMedia for the second year to provide 25 scholarships to sons and daughters of active, retired or deceased service members.
Papa Murphy’s, the fifth largest pizza chain in the country, has partnered with CBS EcoMedia through its WellnessAd program to fund twenty four Starlight® Tablets for eight Seattle-area hospitals. Papa Murphy’s generous support to the Starlight® Children’s Foundation will bring the healing power of play to an estimated 12,000 pediatric patients per year.
MWH, the global wet infrastructure sector leader and provider of strategic consulting, technical engineering, and environmental and construction services, has partnered with CBS EcoMedia to provide KIPP Denver Collegiate High School (KDC) with critical educational tools needed to support scientific literacy and enhance college readiness for KDC students.
Philadelphia Chevrolet Dealers have partnered with CBS EcoMedia through its EducationAd program to support The Philadelphia Youth Organization’s (PYO) Anderson Monarchs, an inner city youth baseball team from South Philadelphia. Philadelphia Chevrolet Dealers’ support will fund restorative and preventative maintenance projects to an authentic 1947 Flxible Clipper Touring Bus which was manufactured the same year that Jackie Robinson broke the color barrier in Major League Baseball. The funding will enable the 12-year-old members of the Anderson Monarchs to participate in the 2014 Cooperstown All-Star Village Tournament where they will compete against over 40 teams from across the country.
Living Spaces, a furniture retail company serving California and Arizona, has partnered with CBS EcoMedia to make critical upgrades to the Hollywood Veterans Center, operated by Volunteers of America, Greater Los Angeles. These upgrades will enhance the environment at the Center in ways that have been proven to be effective in alleviating symptoms of PTSD, including hypervigilance, stress, anxiety and severe depression.
In an effort to improve the life and health of children and families in the Grand Valley, Rocky Mountain Health Plans (RMHP) has partnered with CBS EcoMedia Inc. through its WellnessAd advertising program to fund two Starlight® Fun Center® mobile entertainment units at St. Mary’s Hospital and Regional Medical Center. RMHP’s generous support of Starlight Children’s Foundation will serve nearly one thousand pediatric patients per year.
Due to an alarming amount of budget cuts to inner city public schools’ music programs, Southern California Acura Dealers have partnered with EcoMedia to provide funding to national nonprofit Little Kids Rock to expand its free and innovative music education programming to more than 8,400 students in the Los Angeles Unified School District (LAUSD). Representatives from Southern California Acura Dealers and EcoMedia joined Little Kids Rock today at Pio Pico Middle School to deliver instruments to the school’s “Modern Band” music program that is currently benefitting from Little Kids Rock’s free programming, where the students will also host a celebratory concert.
In an effort to improve the life and health of kids and families in Phoenix, Papa Murphy’s has partnered with CBS EcoMedia Inc. through its WellnessAd advertising program to fund eight Starlight® Tablets for six Phoenix-area hospitals.
Thanks to generous financial support from Winthrop-University Hospital and in partnership with CBS EcoMedia, The Long Beach Library’s Point Lookout Branch and The Long Beach Public Library will benefit from energy-efficient lighting upgrades.
According to the USDA, 1 in 6 Americans don’t know where their next meal will come from, one-third of whom are children. To address this critical issue, Walmart has teamed up with Forgotten Harvest, Metro Detroit’s only food rescue operation, to help food-insecure individuals and families. Through CBS EcoMedia’s WellnessAd program, Walmart will fund the basic needs of Forgotten Harvest’s Mobile Pantry Project for a full year at Liberty Family Outreach. Walmart’s support will provide nutritious food to 400 underserved families per week, distributing a total of 1.3 million pounds of food.
Recognizing the importance of preparing high school students to succeed in college and tomorrow’s workforce, employee volunteers from premium paint maker Benjamin Moore & Co. mentored high school students in the Bronx while painting and rehabilitating IS 80 on Saturday, March 22.
Injured Marines, veterans and their families took to the waves at Del Mar Beach at Camp Pendleton Marine Corps base this morning as part of a special reconditioning program to help them heal from their wounds.
UnitedHealthcare employee volunteers today completed a landscape-beautification project at the Hawley Veterans Services Center and helped renovate the facility that serves San Diego-area homeless, disabled veterans.
Corporate Social Responsibility has come a long way over the last 10 years; for many companies it is now an integral part of their business practice. CBS EcoMedia is one of those companies forging ahead, taking social change seriously.
All too often, teachers routinely spend money out of their own pocket purchasing supplies for children who come from families unable to buy school necessities. More than 16 million children in the United States – 22 percent of all children – live in families with incomes below the federal poverty level. Not only are teachers educating students, but they’re tackling major social issues such as homelessness, poverty, and hunger.
Publicolor’s mission is to counter New York City’s alarming low graduation rate by engaging disconnected and under-achieving students, ages 13-24, in their education through a continuum of design-based programs and academic support. Unique to Publicolor—and central to its mission—is the beautification and revitalization of public and civic spaces through the hard work of the students and the power of paint, color, and design, and collaborations that engage students and the community as a whole. Today, Publicolor celebrated the generous backing from Eight O’Clock® Coffee, America’s original gourmet coffee, which provides support for the organization’s ongoing efforts to empower students.
Leaders from business, government, academia and nonprofits will share innovative ways to address climate change through policy and business solutions at the 2014 Climate Leadership Conference Feb. 24-26 in San Diego, Calif.
The WellnessAd Campaign from Starlight Children’s Foundation, a global charity that partners with experts to improve the life and health of kids and families around the world and CBS EcoMedia has been named as one of the three finalist entries in contention for a Cause Marketing Halo Award in the Business Model Integration Category.
Price Chopper Supermarkets, Garelick Farms, Goodwin College, Shoppes at Farmington Valley, New Balance, Columbia Dental and Eblens have partnered with CBS EcoMedia Inc. to fund weekend meals for Hartford-area children through Blessings in a Backpack. To celebrate the partnership, a special backpack stuffing event was held today at John C. Clark Elementary. The financial support provided through EcoMedia’s WellnessAd program will feed 50 children at John C. Clark Elementary for three years.
Buick and GMC have partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies for Lakeview Elementary and Earlington Heights Elementary in Miami.
Bunge North America, COCA, Burns & McDonnell, JP Morgan, Logos School, and Plaza Motors came together at a volunteer event to stuff backpacks filled with food to deliver to school children in need to eat on the weekends. This was facilitated through partnership with Blessings In A Backpack, whose program impacts children in the Saint Louis Public School district. This event was made possible from funding from CBS EcoMedia’s WellnessAd through advertising with CBS Radio in St. Louis.
Students at James Otis Elementary gathered for a special assembly today where Buick, GMC and their Local Dealers surprised the school with a special holiday gift: new backpacks filled with school supplies. The exciting giveaway was made possible thanks to Buick, GMC and their Local Dealers’ EducationAd advertising through CBS EcoMedia.
Buick, GMC and their Local Dealers have partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies at P.S. 276 The Louis Marshall Elementary School. The backpacks included essential items such as folders, notebooks, crayons, pens and pencils, pencil sharpeners, erasers, glue sticks, scissors, rulers and highlighters.
Buick, GMC and their Local Dealers have partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies at Pittsburgh Allegheny Elementary. EcoMedia’s national non-profit partner, Kids In Need Foundation, provided the school supplies for the school through its School Ready Supplies and Bulk Supplies Program. Kids in Need Foundation’s mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need.
Cadillac has partnered with CBS EcoMedia Inc. through its innovative WellnessAd advertising program to fund ten Starlight Tablets for two Miami-area hospitals: Joe DiMaggio Children’s Hospital and Miami Children’s Hospital.
Bay Area Buick GMC Dealers has partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies for two San Francisco-area schools: Bret Harte Elementary School and George Moscone Elementary School.
Southern California Buick GMC Dealers has partnered with CBS EcoMedia Inc. through its innovative EducationAd advertising program to fund free backpacks filled with school supplies for two Los Angeles-area schools: Ramona Elementary School and E.P. Foster Elementary.
Papa Murphy’s has partnered with CBS EcoMedia Inc. to sponsor two signature WellnessAd advertising programs with the Starlight Children’s Foundation® for four Sacramento-area hospitals: Shriners Hospitals for Children–Northern California, Sutter Medical Center, St. Joseph’s Medical Center of Stockton and Doctors Medical Center of Modesto.
As part of the Catherine B. NYU Reynolds Program in Social Entrepreneurship Speaker Series, CBS News Senior Business Correspondent Anthony Mason interviewed President and Founder of CBS EcoMedia, Paul Polizzotto at NYU Reynolds today. They discussed EcoMedia’s business model and the successes and challenges of growing and scaling a social enterprise that funds some of the nation’s most effective non-profit organizations.
Members of the MLB Urban Youth Academy in Compton will help distribute 6,000 turkeys to residents of Compton, North Long Beach, Paramount and South Los Angeles as the community youth facility plays host to the “Healthy Family Update and Turkey Giveaway.” Sponsors including Assembly member Isadore Hall, Progress California, YP (formerly Yellow Pages), Radio Free KJLH, local elected officials and Omega Psi Phi Fraternity are providing the turkey giveaway as part of the event.
Budget cuts are eliminating music programming from inner city public schools at an alarming rate. To reverse this alarming trend in Washington D.C., the International Brotherhood of Electrical Workers (IBEW) Local 26 has partnered with CBS EcoMedia and is providing funding to national nonprofit Little Kids Rock to expand its free and innovative music education programming to 1,700 additional students in the District of Columbia Public Schools (DCPS).
Volunteers of America of Florida, UnitedHealthcare and the Tampa Bay Buccaneers celebrated the kitchen renovation, installation of new outdoor exercise equipment, and exterior renovations at Arbor Place Apartments today. Arbor Place Apartments, a Volunteers of America of Florida facility, supports people with mental illnesses, chronically homeless citizens, veterans and families. The much-needed upgrades were made possible thanks to funding by UnitedHealthcare.
The Social Innovation Summit, held at Stanford University brings together those who are playing at the nexus of technology, investment, philanthropy, international development, and business to investigate solutions and catalyze inspired partnerships that are disrupting history. Paul Polizzotto was one of the speakers in attendance, sharing his experiences as a social entrepreneur.
Houston Parks and Recreation Department (HPARD) and UnitedHealthcare celebrated the creation of the new community garden at Shady Lane Park with a special ribbon-cutting event and volunteer activities today. The creation of the community garden at Shady Lane Park, the improvements to five other Houston-area urban gardens, and the support of HPARD’s Afterschool Meal Program were all made possible thanks to funding by UnitedHealthcare.
Thanks to generous financial support from Bank of America and in partnership with CBS EcoMedia, critical repairs and upgrades to important capital features will be made at two facilities operated by Volunteers of America-Greater New York, one in the Bronx and the other in Harlem, that provide permanent supportive housing for formerly homeless male and female veterans. These two facilities house 323 veterans in single-room apartments.
Today, the City of Boston Parks & Recreation Department celebrated the installation of new oil tanks in the Franklin Park Maintenance building with a special ribbon-cutting celebration. The oil tank replacement was made possible thanks to Bioheat’s advertising through CBS EcoMedia’s innovative EcoAd program.
The Cal Ripken, Sr. Foundation, Baltimore Ravens and UnitedHealthcare today celebrated the grand opening of the Park Heights Youth Development Park with a special ribbon-cutting. The construction and development of the park was made possible thanks to funding by UnitedHealthcare through its participation in the CBS EcoMedia WellnessAd program.
In honor of Veterans Day, volunteers today served those who served their country by working on several crucial projects to better the lives of individuals receiving services and living at the New England Center for Homeless Veterans (NECHV). Joining the volunteers was three-time Super Bowl Champion and New England Patriots alumnus Patrick Pass.
Today, an army of 30 volunteers from Bank of America will converge on the Hawley Veterans Services Center to give back to those who served our country. The volunteers will complete a landscape beautification project which will serve as the launch to a new partnership with Volunteers of America, Southwest, Bank of America and CBS EcoMedia which will enhance the health and wellbeing of homeless veterans with disabilities.
Today, the San Francisco Recreation and Park Department, YP, Levi Strauss & Co., CBS EcoMedia and community members celebrated the grand opening of the new Golden Gate Park CommUNITY Garden. The garden, located at the east end of the park near Kezar Stadium, was created to meet the growing public demand for community garden plots in the city and to provide a valuable new city-wide resource for those interested in sustainable food production.
Today, Perdue Farms Chairman Jim Perdue presented $50,000 to the Marylanders Grow Oysters Program. Maryland Department of Natural Resources Secretary Joe Gill and Maryland Department of Agriculture Secretary Buddy Hance accepted the contribution which will help fund citizen stewardship oyster projects throughout the State. Perdue was able to make this donation through an innovative partnership with CBS EcoMedia.
What a day it was at the Bala Cynwyd Shopping Center in Philadelphia! Acme Markets hosted a volunteer event to stuff backpacks filled with food to deliver to needy school children to eat on the weekends. This was facilitated by our wonderful non-profit partner, Blessings In A Backpack, whose program supports children in both Philadelphia and Camden. This event was made possible from funding from CBS EcoMedia’s WellnessAd through advertising with CBS Radio in Philadelphia.
Other sponsors were Barbera’s Autoland, Cooper University Health Care, Hand & Stone Massage & Facial Spas, Ace Public Adjusters, Ambler Fireplace & Patio, Jake’s Wayback Burgers, Lyle Back Cosmetic Surgery Center, Office of Catholic Education, Reading Terminal Market, The Shops At Liberty Place and 1-800-Lundy Law.
In this Green Is Good podcast, Paul Polizzotto explains how CBS EcoMedia uses CBS’s extensive media reach to fund environmental, educational and wellness projects. As a social entrepreneur for the last 25 years, Paul focuses on long term environmental sustainability and has successfully found a way to make these projects happen through advertiser funded EcoAds.
CBS EcoMedia Inc. announced Plymouth Rock Assurance’s support of Fisher House Boston in connection with their participation in EcoMedia’s WellnessAd program. The program connects corporate sponsors like Plymouth Rock Assurance with tangible programs in local communities, like Fisher House Boston.
Today, on occasion of the Philadelphia Ronald McDonald House’s 39th birthday, a special ribbon cutting event celebrated the addition of new energy efficient windows at the Philadelphia Ronald McDonald House® at Chestnut Street. The renovations were made possible thanks to the support from the Tri-State Toyota Dealers Association’s advertising through CBS EcoMedia’s EcoAd program.
CBS Denver hosted their 4th Annual Wine, Women and Football Fundraiser for the Volunteers of America Brandon Center. Coloradans for Responsible Energy Development were proud to be amongst the sponsors providing support for homeless and domestic abuse victims through CBS EcoMedia’s WellnessAd. Guests enjoyed fine wine, delicious food and a special presentation by popular Denver Broncos Football Players.
In this recently released Forbes article, also published by the Chicago Tribune, our Founder and President, Paul Polizzotto share’s the secret to his entrepreneurial success. Read on to discover the Litmus Test he created to evaluate launching a new business that has proven to be not only successful, but one that continues to leave a legacy behind with potential to last forever.
UnitedHealthcare, FoodCorps and NC Cooperative Extension/Guilford County Center celebrated National Farm to School Month today with a kickoff event today at the NC Agricultural & Technical State University Farm. The celebration marked UnitedHealthcare’s support of two FoodCorps service members serving in nine Title One Schools in High Point. The funding was made possible through CBS EcoMedia’s WellnessAd program.
AIG has partnered with CBS EcoMedia Inc. through its EducationAd advertising program to fund the addition of much-needed new uniforms and athletic equipment for the KIPP DuBois Collegiate Academy’s football, basketball, track & field, and soccer teams.
The City of Arlington and UnitedHealthcare celebrated the completion of the new River Legacy Parks ‘Play Trail’ today with a ribbon-cutting event at the park that included elected officials, community leaders, corporate VIPs, local families and volunteers. UnitedHealthcare’s funding for the Play Trail included two new play pods installed along the existing accessible trail loop that connects back to the main playground area. The funding was made possible through CBS EcoMedia’s WellnessAd program.
PublicolorDay, an annual event designated by Mayor Michael Bloomberg, will be held on October 5, 2013. Said an enthusiastic Mayor Bloomberg, “This is a celebration of Publicolor and its volunteers for proving that simple acts can make a profound and positive impact on struggling communities.” Through CBS EcoMedia’s EducationAd, YP, North America’s largest local search, media and advertising company, is funding the sponsorship of PublicolorDay and supporting school and community site transformations throughout the fall, in an effort to support our borough communities and local businesses.
Cadillac Metropolitan Pittsburgh Dealer Advertising Association has partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 11 Starlight Tablets for three Pittsburgh hospitals: Allegheny General Hospital, Children’s Hospital of Pittsburgh of UPMC, and The Children’s Institute of Pittsburgh.
In celebration of the launch of its new smart electric drive vehicle, smart USA today dedicated three new Level II, 240-volt EV Chargers as the lead sponsor of National Plug In Day at the California State University Chancellor’s Office area in Long Beach. Over 500 enthusiastic attendees were on hand throughout the day to get a first-hand look and test drive the smart electric drive and several other plug in vehicles available to the public.
Bob Evans employee-volunteers arrived at the Earthworks Urban Farm early Thursday morning and were immediately split into work teams and given tools and instructions for harvesting the tomato crop, planting new fall crops, weeding, composting and mulching. The volunteers were there as part of Bob Evans Restaurants’ funding for improvements at the farm, which is owned and operated by the Capuchin Soup Kitchen.
Baltimore Area Cadillac Dealers have partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 17 Starlight Tablets for two Baltimore-area hospitals, University of Maryland Children’s Hospital and the Johns Hopkins Children’s Center. A ceremonial “Power On!” event kicked off the program in style on Thursday. The celebration was held at The Rusty Scupper, with attendees including representatives from all Baltimore Area Cadillac Dealers, executives of Starlight Children’s Foundation and hospital representatives.
Executives and staff members from throughout Barnabas Health, New Jersey’s largest hospital and health care system, dug in and got their hands dirty planting, mulching, weeding, hauling, cleaning and painting in an energetic employee volunteer day Tuesday at City Green Schultheis Learning Farm. The volunteer work was in advance of Wednesday’s ribbon cutting for the Learning Farm’s new state-of-the-art Barnabas Health Outdoor Theatre. The outdoor theatre was funded through Barnabas Health’s WellnessAd advertising with CBS EcoMedia.
Active, retired and student New Jersey Education Association members spent today enthusiastically working with homeless military veterans on GED and Adult Education tutoring programs at the Volunteers of America Delaware Valley Home for the Brave/Aletha R. Wright Center; conducting Mommy & Me programs and providing homework help at the Anna Sample Complex and Eleanor Corbett House; and then preparing and serving meals to residents at all three facilities.
David Crawford interviews CBS EcoMedia’s president and founder Paul Polizzotto on The Media Mic on September 17. In this podcast, Paul discusses his journey as a social entrepreneur, becoming part of the media world and joining CBS. The two explore how CBS EcoMedia helps advertisers leverage their existing ad dollars and budgets to create long-lasting social changes in local communities. Paul explains his vision of what consumers really want in engaging in conversation with advertisers. He states that advertisers can simply buy repetition but they have to know how to earn the reputation of their viewers. Stay tuned to hear about EcoMedia’s succesful partnerships with top advertisers in the country.
Baltimore Buick GMC Dealers made a surprise visit to Brehms Lane Elementary School yesterday to delight the students and staff with their delivery of essential school supplies for the year ahead. The Baltimore Buick-GMC dealers dramatically revealed the dozens of cartons worth of supplies at a special assembly held Thursday morning at Brehms Lane. The unveiling of the of assorted pens, pencils, glue sticks, crayons, markers and notebooks was made possible through the Buick-GMC dealers’ participation in CBS EcoMedia’s innovative EducationAd program.
Philadelphia Tri-State Cadillac dealers have partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 41 Starlight Tablets for three Philadelphia-area hospitals. A special “Power On!” ceremony launched the program on Wednesday. The celebration took place at CBS’ KYW Grand Hall, and attendees included representatives from all Philadelphia Tri-State Cadillac dealers, executives of Starlight Children’s Foundation and hospital representatives.
Students at Lewis Elkin Elementary School in Philadelphia received a surprise visit on their first day of school today from the Philadelphia Super Network Buick GMC dealers who personally delivered new backpacks filled with essential school supplies for each of them. The backpacks were made possible through the Buick-GMC dealers’ participation in CBS EcoMedia’s innovative EducationAd program.
Today more than 200 local volunteers from UnitedHealthcare The Parks Foundation of Miami-Dade, AARP, Miami Dade College’s Institute for Civic Engagement and Democracy, and the Miami Dolphins Special Teams driven by Chevy Volunteer program, participated in a Day of Service at Olinda and Jefferson Reaves Senior Parks. On their Saturday morning “to-do” lists were the planting of 100 trees, landscape maintenance, hauling, digging planting, mulching, raking, painting and cleanup of all park areas.
More than 50 volunteers built a new community garden at Mountain View Park in Phoenix. The garden was made possible by a unique public-private partnership between the City of Phoenix Parks and Recreation Department, UnitedHealthcare, CBS EcoMedia and the National Recreation and Park Association. The new gardens will allow area residents the opportunity to get moving outdoors, grow their own fruits and vegetables, and to revitalize their neighborhood park.
The International Brotherhood of Electrical Workers Local 103 of Boston and the Boston Chapter of the National Electrical Contractors Association (NECA) have teamed with CBS EcoMedia Inc. and Starlight Children’s Foundation® to provide nine new Starlight Fun Center® mobile entertainment units to Boston Children’s Hospital.
Two of the most popular State Parks in Southern California – Leo Carrillo State Beach and Malibu Creek State Park – now have even more appeal for plug-in electric vehicle owners with the addition of new, free charging courtesy of Chevrolet’s funding through their EcoAd advertising with CBS EcoMedia Inc. The two, 240 volt , chargers can accommodate up to four plug-in electric vehicles. The units were installed at the two parks by EcoMedia’s nonprofit partner, Adopt A Charger. Chevy’s funding will provide free charging and service and maintenance for the charging stations for three full years.
Students at Gilpin Manor Elementary School in Elkton got even more than the annual introduction to their teachers and classrooms today at this year’s Ice Cream Social – they also each received a new backpack filled with essential school supplies. The backpacks were made possible through Baltimore Buick-GMC’s participation in CBS EcoMedia’s innovative EducationAd program.
New England Cadillac Dealers have partnered with CBS EcoMedia Inc. through its WellnessAd advertising to fund 13 Starlight Tablets for three Boston area hospitals. A special “Power On!” ceremony launched the program on Wednesday. The celebration took place at the Top of the Hub restaurants, and attendees included representatives from all New England area Cadillac dealers, executives of Starlight Children’s Foundation and hospital representatives.
Tri-State Cadillac Dealers have worked with CBS EcoMedia Inc. through their WellnessAd advertising to fund 56 Starlight Tablets for 13 Tri-State area hospitals. A special “Power On!” ceremony launched the program on Tuesday morning. The celebration took place at CBS Broadcast Center and attendees included representatives from all Tri-State area Cadillac dealers, executives of Starlight Children’s Foundation and hospital representatives.
Homeless military veterans in the metropolitan Boston area now have a greater chance to get back on their feet with a roof over their heads and access to a wide array of supportive services with the dedication last night of the new Volunteers of America Massachusetts Bay Veterans Center (MBVC) in Somerville, MA. The recently completed 15,000 square foot, three-story brick building has 22 transitional and seven permanent units of housing, and will provide services that help homeless veterans rebuild their lives.
Students attending programs at the Peabody Torigian Family YMCA, Salem YMCA, Burbank YMCA in Reading and Haverhill YMCA are exercising both mind and body, and engaging critical reading skills this summer thanks to Lahey Health’s EducationAd advertising purchased through CBS EcoMedia. The Cape Ann YMCA Veterans afterschool program will also receive books for their students. The financial support from Lahey Health is paying for new, age-appropriate books from the nonprofit social enterprise First Book, which provides underserved kids with brand-new, high-quality books and educational resources.
A celebration was held today to highlight the innovative public-private partnership between Jeep, CBS EcoMedia and Denver Parks and Recreation that provided funding to purchase new uniforms for Denver’s Youth Sports baseball programs. The funding came through Jeep’s WellnessAd advertising to ensure that every player in the baseball team sports program has a new uniform. With the infusion of new funding from Jeep, Denver Parks and Recreation has the ability to reinvest more funding into other youth programs during a critical time of year when schools are out of session.
The grand opening of the Elgin Artspace Lofts yesterday celebrated more than the sparkling new live/work space for artists and their families in downtown Elgin – the Artspace Lofts is also being heralded for meeting the Enterprise Green Communities Criteria, the first national framework for greening affordable housing. The building boasts several energy-saving features, including superior insulation donated by the Nicor Gas Energy Efficiency Program through their participation in CBS EcoMedia’s EcoAd program.
The newly renovated and replanted lawns across The New York Botanical Garden look just as green and lush as the lawns they replace, but they’re expected to be far greener when it comes to needing less water and less fertilizer and their ability to reduce runoff waste. The new, sustainable substitute lawn was made possible thanks to funding from 1-800-GOT-JUNK?’s EcoAd advertising through CBS EcoMedia.
26 sons and daughters of active, retired, or deceased service members are receiving $1,500 scholarships thanks to BATH FITTER and their EducationAd advertising through CBS EcoMedia. Each of the students are from the Philadelphia or Pittsburgh areas and will be getting vital funding for their payment of college tuition, books, lab fees and other related college expenses.
69 second graders at Gompers Elementary School gathered in the school’s all purpose room this morning to accept the unexpected generosity of their new friends from Bob Evans Restaurant. First Bob Evans volunteers began the unusual day by serving the students a complimentary healthy breakfast. Following their multigrain pancakes and fruit, the second graders were told they would each be the recipients of free books from First Book also courtesy of Bob Evans’ and their EducationAd advertising through CBS EcoMedia.
Every kindergarten student in the Pittsburgh Public School system is getting two brand-new books of their own from the nonprofit social enterprise First Book, thanks to Baierl Automotive’s EducationAd advertising purchased through CBS EcoMedia. The financial support from Baierl is being matched by the Pittsburgh Federation of Teachers, an affiliate of the American Federation of Teachers, a First Book national partner. Approximately 5,000 free books will be distributed to Pittsburgh’s public school kindergarten students by First Book to encourage reading and help them stay focused on learning.
First and second grade students at KIPP DC’s Shaw Campus are getting some valuable extra help with their reading skills and comprehension thanks to innovative funding for new reading software and netbooks from the YMCA of Metropolitan Washington. The financial support from the YMCA was made possible from their EducationAd advertising with CBS EcoMedia.
New uniforms are coming to ballplayers participating in summer leagues at the Major League Baseball Urban Youth Academy in Compton thanks to Big 5 Sporting Goods’ WellnessAd advertising on CBS Radio. The funding provided by Big 5, along with their additional donation of new baseball equipment is helping the MLB Urban Youth Academy’s summer high school and collegiate baseball and softball leagues suit up the more than 600 players expected to participate.
Today William Jeanes Memorial Library and Nicholas and Athena Karabots Center for Learning received new play and exercise equipment through Global Home Improvement’s participation in a unique advertising program offered by CBS EcoMedia, which connects advertisers with worthy nonprofit partners requesting financial support for their critically needed community projects.
Papa Murphy’s has partnered with CBS EcoMedia Inc. and Starlight Children’s FoundationTM to provide mobile entertainment units to eight Seattle-area hospitals as part of Starlight’s Fun Center™ program. The eight hospitals receiving the new Fun Centers are Overlake Hospital, Valley Medical, Skagit Valley Hospital, Seattle Children’s Hospital, Mary Bridge Children’s Child Life and Radiology, Pope’s Kids Place, Highline Medical Center, and Swedish.
As college basketball prepared to crown the last team standing in Atlanta, Hampton Hotels and Boys & Girls Clubs of Metro Atlanta (BGCMA) celebrated their own big win following the first-annual “Hampton Hoops Classic” on Saturday, April 6 and Sunday, April 7.
In all, Hampton Hotels delivered an incredible amount of support to the Clubs: funding through the WellnessAd program helped revitalize the Harland Club’s gym, Hampton Hotels volunteers helped renovate the Harland Club, and sports equipment was donated to each of the Metro Atlanta Club locations.
The City of Arlington’s new, more eco-conscisous concessions and restroom building at Randol Mill Park opened its doors to the public with a ribbon cutting ceremony held today at 9:00 am. The energy- and water- conservation measures were supported with funding provided by Chevrolet, through CBS EcoMedia’s EcoAd program.
Dozens of Hampton volunteers provide hands-on help to brighten the club’s gym, locker rooms, and game room.
The Edison Awards has selected the EducationAd and WellnessAd programs as finalists in the Lifestyle and Social Impact/Funding Models category for 2013. The finalists list includes many of the world’s biggest and most innovative brands, such as: GM, Intuit, Square, Target, MakerBot, P&G, iRobot, and AT&T. Winners will be announced on April 25th in Chicago, IL.
Through the CBS EcoMedia EducationAd program, Traveler’s Insurance has provided funding to support Junior Achievement’s Titan Challenge/Maine, a business plan competition among high-school students from around the state. 99 Teams from 30 schools participated, state-wide.
The Major League Baseball Urban Youth Academy in Compton now has new lighting for its youth league and softball fields and batting cages thanks to advertising by Chevrolet, the official vehicle of Major League Baseball, on CBS through EcoMedia. Chevrolet’s funding for the infrastructure improvements as well as other essential new baseball equipment will help the MLB Urban Youth Academy serve more young athletes by enabling extended service hours for coaching and training programs.
Today the Children’s Health Fund’s South Bronx Health Center kicked off a significant facility improvement project made possible by nearly $70,000 in funding from UnitedHealthcare. Also instrumental in this project is CBS EcoMedia. The renovations, which include cosmetic improvements to the clinic, the addition of new office furniture and other upgrades, will enable the Health Center to serve more people in the community and enhance the overall patient experience.
The Social Innovation Summit was held in Silicon Valley, California earlier this month on December 4th and 5th. In the invitation-only forum participants explored “What’s Next?” in the world of Social Innovation. Paul Polizzotto joined other executive leaders in discussing the strategies and business innovations affecting social transformation across the corporate, investment, government, and non-profit sectors.
In this just released video, Polizzotto explains why he believes that advertising is like the sun and how he has used that vision to transform the advertising transaction between advertiser and consumer with his unique EcoMedia business model.
Participants at the Summit included hundreds of top Fortune 500 corporate executives, venture capitalists, government leaders, emerging market investors, foundation heads and social entrepreneurs there to share their thoughts and plans on today’s social challenges, to analyze innovative approaches and build lasting partnerships to help enable them and their organizations to affect positive social change.
Marva Y. Bannerman Park has a brand new, custom-built outdoor gym designed to foster fitness and health while providing a positive impact for the entire community. The new Fitness Zone® installation from The Trust for Public Land (TPL) was made possible by the financial support from UnitedHealthcare’s advertising through CBS EcoMedia’s WellnessAd program. The Fitness Zone is part of TPL’s Parks for People- Miami program and will provide opportunities for physical activity in Liberty City’s community, where obesity rates and related diabetes rates are disproportionately high and access to fitness facilities is limited.
Ronald McDonald House Charities of Tampa Bay (RMHCTB) in partnership with Ronald McDonald House Charities Global, Florida Prepaid College Foundation STARS Program and AT&T are awarding thirty-six scholarships to high school students. Each student receives a two-year Florida Pre-paid contract. The students will be recognized at an awards reception, sponsored by McDonald’s, on Tuesday, November 27 at the Grand Hyatt Tampa Bay on the Courtney Campbell Causeway.
A new quarter-mile long Active Living Trail with multiple fitness stations now encircles Little Nancy Creek Park, providing positive exercise and health options for the entire community. The Active Living Trail and fitness stations, made possible by the financial support from UnitedHealthcare’s advertising through CBS EcoMedia’s WellnessAd program, features messaging for families and visitors to learn easy ways to incorporate healthy behaviors into their lives courtesy of Children’s Healthcare of Atlanta’s Strong4Life movement to fight childhood obesity.
Students, faculty members, Indian Rocks Foundation supporters, members of the Manhasset community along with clean energy and lacrosse fans celebrated the ribbon cutting and unveiling of Manhasset Secondary School’s new solar photovoltaic (PV) panels now installed on the roof of the athletic field’s concession building. The renewable energy addition was made possible by Winthrop-University Hospital with additional financial support by Arrow Exterminating from both companies’ EcoAd advertising through CBS EcoMedia.
Eighth grade math and science students at KIPP DFW TRUTH Academy in Dallas will no longer have to share high tech calculators or go without the aid of the essential educational technology thanks to Service King Collision Repair Center’s distribution of TI-84 graphing calculators to the college preparatory middle school. The funding for the calculators comes from Service King’s advertising through CBS EcoMedia’s EducationAd program.
Adams 14 Elementary School students who often do not receive necessary dental exams and treatments will be the beneficiaries of dental screenings, preventive dental sealants, oral health education and restorative care from the Kids In Need of Dentistry’s Miles For Smiles mobile dental clinic thanks to financial support from New Image Dental Implant Center’s advertising through CBS EcoMedia’s WellnessAd program. The mobile dental clinic will serve students at Rose Hill Elementary School for four days of dental services.
Seymour Parks Community Garden will be undergoing a major renovation and improvement while the park also adds an innovative new Edible Landscape Garden both thanks to financial support from UnitedHealthcare’s advertising through CBS EcoMedia’s WellnessAd program. The garden projects are designed to provide fresh, healthy and affordable produce for the local community and to allow families from lower income neighborhoods access to the garden to learn how to grow their own food organically and inexpensively.
Community members, library lovers and clean energy supporters celebrated the completed installation of a first-of-its-kind integrated thin film solar power system as part of the Port Washington Public Library’s new SBS Roofing system. The thin film solar cells are adhered to the library roof’s cap sheet layer and the Port Washington Public Library is the only building in Nassau and Suffolk counties to generate power this way. The solar system will generate an average of over 42,000 kWh of electricity per year and cut carbon dioxide emissions from the Library by over 2.2 million pounds annually.
The Kids In Need Foundation, a national, non-profit organization dedicated to providing free school supplies to economically disadvantaged school children and under-funded teachers, is providing teachers at the Sojourner Truth Academy in Minneapolis, Minnesota with free school supplies on September 26. Thirty-six teachers will have a special shopping day at the Kids In Need Foundation Twin cities Resource Center. This event is funded by Boston Scientific Corporation’s financial support through CBS EcoMedia’ s EducationAd program for advertisers. The teachers will select school supplies for more than 400 students at the Sojourner Truth Academy. Boston Scientific employees are volunteering to help teachers shop at the resource center.
The City of Los Angeles Department of Recreation and Parks along with Mayor Antonio R. Villaraigosa, Councilman Tony Cárdenas, Sixth District, and the Los Angeles Parks Foundation today opened the first All Access Sports Field within the City and County of Los Angeles. The Master of Ceremonies was Stephani Victor, Paralympic Gold Medalist and World Champion. The field is named in honor of the current President of the Board of Commissioners for Recreation and Parks, Barry A. Sanders. The dedication was held on September 20, 2012 at 9:30 located at 6300 Balboa Blvd., Van Nuys 91316.
Today, the Fairmount Park Conservancy and Philadelphia Parks & Recreation broke ground on the football field in North Philadelphia’s 87-acre Hunting Park thanks to a critical contribution from Philadelphia Eagles’ quarterback Michael Vick and his newly formed charity, the Team Vick Foundation. The $200,000 contribution marks the launch of the Foundation and its first major gift. The field will be named the Team Vick Field. The football field restoration is also being funded by the City of Philadelphia; Commonwealth of Pennsylvania; JAWS Youth Playbook; LISC Philadelphia; The Philly Area Chevy Dealers’ EcoAd through CBS EcoMedia; and The Philadelphia Eagles.
Students, teachers, parents and community volunteers cut the green ribbon to celebrate the dedication of the new learning garden at KIPP Charlotte today. “The Faruq Asaad Memorial Learning Garden,” named in honor of the late, beloved seventh grade math teacher at KIPP Charlotte, was built with funding from AT&T through the unique EducationAd advertising program offered by CBS EcoMedia.
CBS EcoMedia Inc. (“EcoMedia”) today announced substantial financial support for Fisher House Foundation, the non-profit veteran’s support organization, resulting from UnitedHealthcare’s advertising through EcoMedia’s WellnessAd program.
The new school year is getting off to a brighter start for thousands of students in Pennsylvania, New Jersey and Delaware thanks to the Philadelphia Super Network Buick-GMC Dealers and the kickoff of their School Ready Supplies giveaway program, made possible with the financial support the dealers provided through a unique advertising program offered by CBS EcoMedia.
Students, teachers and parents of the Channelside Academy of Math and Science in Tampa celebrated the addition of state-of-the-art science lab equipment and furnishings for the school’s Life, Earth, Physical and General Science curriculums. The new equipment is now in place for the start of the 2012-2013 school year thanks to financial support from AT&T through the unique EducationAd advertising program offered by CBS EcoMedia.
Philadelphia Tri-State Cadillac Dealers have partnered with CBS EcoMedia Inc. and Starlight Children’s Foundation to provide iPads to six Philadelphia-area hospitals as part of Starlight’s pilot iPad technology program. The six hospitals receiving the iPad gifts are The Children’s Hospital of Philadelphia; Capital Healthcare Medical Center-Hopewell of Trenton, NJ; AtlantiCare Regional Medical Center Atlantic City Campus of Atlantic City, NJ; Lehigh Valley Hospital in Allentown, PA; Nemours/Alfred I. duPont Hospital for Children in Wilmington, DE; and St. Joseph Medical Center in Reading, PA.
The Port of Los Angeles and Mayor Antonio Villaraigosa, joined by representatives from trade and maritime industry, environmental organizations and the harbor community today launched a new era of clean energy for the Marine Exchange of Southern California.
The City of Long Beach held a public celebration for a new vertical edible garden demonstration project at the Civic Center Edible Garden, located just outside City Hall, 333 W. Ocean Blvd., this morning as the public and community members attended.
Baltimore, MD – July 25, 2012 - The Maryland Zoo in Baltimore was presented with a check today from Kevin Chidwick, CEO of Elephant Insurance Services, and Paul Polizzotto, president and founder of CBS EcoMedia Inc., to provide financial support for the new energy-efficient LED (light-emitting diode) lighting upgrade in the Giraffe House at the Zoo. Together with Don Hutchinson, president and CEO of the Zoo, and Jay Newman, president and general manager of WJZ-TV, they cut the green ribbon on the building to celebrate completion of the new lighting system project.
Ronald McDonald House Charities, McDonald’s and AT&T Award $68,000 In College Scholarships to Students Across Charlotte
Charlotte, NC – July 11, 2012 - Thirty-eight Charlotte-area students have been awarded $1,000 scholarships from Ronald McDonald House Charities® of North Carolina (RMHC® of NC) and thirty students have received the $1,000 Ray Kroc Youth Achievement Award Scholarship, funded by local McDonald’s® Owner/Operators. Award recipients were selected based on outstanding academic achievement and community involvement. The students will be recognized at an awards reception, sponsored by McDonald’s, today at the Gastonia Convention Center on 145 South Marietta St. in Gastonia at noon.
EcoMedia is proud to partner with nonprofit Little Kids Rock in order to help provide youth with instruments and music education across the country.
Little Kids Rock works with some of the most economically challenged school districts in the United States to rebuild and reintroduce music programs. Little Kids Rock’s weekly music education classes are offered to K-12 students in public schools that have cut their music programs. Little Kids Rock knows that in order to keep kids in school, focused and out of trouble they must be engaged in music.
Chicago, IL – May 24, 2012 – Volunteers of America of Illinois, CBS EcoMedia Inc. (“EcoMedia”) and Energizer celebrated the grand opening today of the eco-minded Hope Manor Apartments, a supportive housing development that will provide housing and intensive services to more than 80 veterans a year who are struggling with the transition to civilian life and are dealing with homelessness, unemployment, mental health challenges or addiction.
DENVER (CBS4) – Some little league players in Denver are going green. They will soon be playing their games with a new environmentally-friendly LED scoreboard.
It’s all part of a renovation project at Swansea Park. The makeover is being supported by Colorado Chevy Dealers and EcoMedia, a division of CBS.
Expanded Program To Fund Projects Supported by Leading Environmental, Wellness and Education Nonprofits with Ad Dollars, Further Improving the Quality of Life in Communities Nationwide – General Motors, Chevrolet, And Nonprofit Organizations Ronald McDonald House Charities and Starlight Children’s Foundation Among Inaugural Partners
National Fish and Wildlife Foundation, Waterkeeper Alliance, Forest Stewardship Council, Enterprise Community Partners and Volunteers of America are among the growing list of partners helping advertisers make significant environmental impacts through EcoMedia’s EcoAd initiative.
Chevrolet’s first EcoAd Project in Los Angeles County
Torrance, CA – March 14, 2012 – CBS EcoMedia Inc. (“EcoMedia”), Torrance Unified School District, and Chevrolet unveiled today two sustainable gardens at Hull Middle School. Chevrolet’s Western Region purchased EcoAd advertising on local CBS stations, meaning that Chevy’s ads would be tied to tangible improvements in communities to support the environment.
Chevrolet’s EcoAd advertising provided funding to support the installation of two sustainable gardens and state-of-the-art irrigation systems in the Hull Middle School courtyards. As an example of responsible landscaping for the students and surrounding community, the gardens will incorporate “zero-runoff” and water efficient irrigation technologies, and will be integrated into the school’s science and nutrition curriculum. This project is part of a complete energy efficient reconstruction of the middle school, which is the district’s first new campus in 40 years. The inclusion of these gardens will create 23,040 hours of labor for workers in the local community.
Through the EcoAd grant program, Pacific Coast Termite, Inc. provided a grant to support the addition of the greenhouse to ECHS’ Science Center, including installation of a 3kW rooftop solar energy system on the greenhouse and a solar-powered water pump to irrigate plants in the greenhouse.
Florida Power and Light (FPL) provided funding through the EcoAd program to install 1,963 high efficiency light bulbs at the following parks: Goulds Gymnasium, North Trail Park Recreation Building, Martin Luther King, Jr. Park Recreation Center, Gwen Cherry YET Center, West Perrine Park Recreation Center, The Women’s Park Recreation Building, Ruben Dario Park Recreation Center, Westwind Lakes Recreation Center, and Country Village Park Recreation Center.
Solar-power systems, many of which are fueled with federal grant money, are rising like the sun throughout the metro area.
On Monday, St. Paul officials will christen an 82-kilowatt, 348-panel solar photovoltaic installation on the roof of the St. Paul RiverCentre parking ramp, a project being paid for with federal stimulus money via the Minnesota Department of Commerce.
Earlier this week the Minneapolis Public Schools showed off its new photovoltaic setup on the gymnasium roof at Thomas Edison High School in northeast Minneapolis. The project is part of what the district is calling a “major energy-efficiency retrofit” in Minneapolis schools.
EcoMedia’s EcoAd Program Now Available to All CBS Affiliates, Bringing Ad-Supported Environmental Projects to Additional Communities Nationwide. Station Groups Currently Onboard Include Meredith, Raycom Media, Gannett, Belo and Fisher.
‘Green My School contest’ winners in San Francisco, suburban Chicago and Miami enjoy more sustainable campuses and improved learning environments.
In 2009, we were recognized for our efforts with the United States Conference of Mayors’ Award for Excellence in Public/Private Partnerships.