New uniforms are coming to ballplayers participating in summer leagues at the Major League Baseball Urban Youth Academy in Compton thanks to Big 5 Sporting Goods’ WellnessAd advertising on CBS Radio. The funding provided by Big 5, along with their additional donation of new baseball equipment is helping the MLB Urban Youth Academy’s summer high school and collegiate baseball and softball leagues suit up the more than 600 players expected to participate.
Today William Jeanes Memorial Library and Nicholas and Athena Karabots Center for Learning received new play and exercise equipment through Global Home Improvement’s participation in a unique advertising program offered by CBS EcoMedia, which connects advertisers with worthy nonprofit partners requesting financial support for their critically needed community projects.
Papa Murphy’s has partnered with CBS EcoMedia Inc. and Starlight Children’s FoundationTM to provide mobile entertainment units to eight Seattle-area hospitals as part of Starlight’s Fun Center™ program. The eight hospitals receiving the new Fun Centers are Overlake Hospital, Valley Medical, Skagit Valley Hospital, Seattle Children’s Hospital, Mary Bridge Children’s Child Life and Radiology, Pope’s Kids Place, Highline Medical Center, and Swedish.
As college basketball prepared to crown the last team standing in Atlanta, Hampton Hotels and Boys & Girls Clubs of Metro Atlanta (BGCMA) celebrated their own big win following the first-annual “Hampton Hoops Classic” on Saturday, April 6 and Sunday, April 7.
In all, Hampton Hotels delivered an incredible amount of support to the Clubs: funding through the WellnessAd program helped revitalize the Harland Club’s gym, Hampton Hotels volunteers helped renovate the Harland Club, and sports equipment was donated to each of the Metro Atlanta Club locations.
The City of Arlington’s new, more eco-conscisous concessions and restroom building at Randol Mill Park opened its doors to the public with a ribbon cutting ceremony held today at 9:00 am. The energy- and water- conservation measures were supported with funding provided by Chevrolet, through CBS EcoMedia’s EcoAd program.
Dozens of Hampton volunteers provide hands-on help to brighten the club’s gym, locker rooms, and game room.
The Edison Awards has selected the EducationAd and WellnessAd programs as finalists in the Lifestyle and Social Impact/Funding Models category for 2013. The finalists list includes many of the world’s biggest and most innovative brands, such as: GM, Intuit, Square, Target, MakerBot, P&G, iRobot, and AT&T. Winners will be announced on April 25th in Chicago, IL.
Through the CBS EcoMedia EducationAd program, Traveler’s Insurance has provided funding to support Junior Achievement’s Titan Challenge/Maine, a business plan competition among high-school students from around the state. 99 Teams from 30 schools participated, state-wide.
The Major League Baseball Urban Youth Academy in Compton now has new lighting for its youth league and softball fields and batting cages thanks to advertising by Chevrolet, the official vehicle of Major League Baseball, on CBS through EcoMedia. Chevrolet’s funding for the infrastructure improvements as well as other essential new baseball equipment will help the MLB Urban Youth Academy serve more young athletes by enabling extended service hours for coaching and training programs.
Today the Children’s Health Fund’s South Bronx Health Center kicked off a significant facility improvement project made possible by nearly $70,000 in funding from UnitedHealthcare. Also instrumental in this project is CBS EcoMedia. The renovations, which include cosmetic improvements to the clinic, the addition of new office furniture and other upgrades, will enable the Health Center to serve more people in the community and enhance the overall patient experience.
The Social Innovation Summit was held in Silicon Valley, California earlier this month on December 4th and 5th. In the invitation-only forum participants explored “What’s Next?” in the world of Social Innovation. Paul Polizzotto joined other executive leaders in discussing the strategies and business innovations affecting social transformation across the corporate, investment, government, and non-profit sectors.
In this just released video, Polizzotto explains why he believes that advertising is like the sun and how he has used that vision to transform the advertising transaction between advertiser and consumer with his unique EcoMedia business model.
Participants at the Summit included hundreds of top Fortune 500 corporate executives, venture capitalists, government leaders, emerging market investors, foundation heads and social entrepreneurs there to share their thoughts and plans on today’s social challenges, to analyze innovative approaches and build lasting partnerships to help enable them and their organizations to affect positive social change.
Marva Y. Bannerman Park has a brand new, custom-built outdoor gym designed to foster fitness and health while providing a positive impact for the entire community. The new Fitness Zone® installation from The Trust for Public Land (TPL) was made possible by the financial support from UnitedHealthcare’s advertising through CBS EcoMedia’s WellnessAd program. The Fitness Zone is part of TPL’s Parks for People- Miami program and will provide opportunities for physical activity in Liberty City’s community, where obesity rates and related diabetes rates are disproportionately high and access to fitness facilities is limited.
Ronald McDonald House Charities of Tampa Bay (RMHCTB) in partnership with Ronald McDonald House Charities Global, Florida Prepaid College Foundation STARS Program and AT&T are awarding thirty-six scholarships to high school students. Each student receives a two-year Florida Pre-paid contract. The students will be recognized at an awards reception, sponsored by McDonald’s, on Tuesday, November 27 at the Grand Hyatt Tampa Bay on the Courtney Campbell Causeway.
A new quarter-mile long Active Living Trail with multiple fitness stations now encircles Little Nancy Creek Park, providing positive exercise and health options for the entire community. The Active Living Trail and fitness stations, made possible by the financial support from UnitedHealthcare’s advertising through CBS EcoMedia’s WellnessAd program, features messaging for families and visitors to learn easy ways to incorporate healthy behaviors into their lives courtesy of Children’s Healthcare of Atlanta’s Strong4Life movement to fight childhood obesity.
Students, faculty members, Indian Rocks Foundation supporters, members of the Manhasset community along with clean energy and lacrosse fans celebrated the ribbon cutting and unveiling of Manhasset Secondary School’s new solar photovoltaic (PV) panels now installed on the roof of the athletic field’s concession building. The renewable energy addition was made possible by Winthrop-University Hospital with additional financial support by Arrow Exterminating from both companies’ EcoAd advertising through CBS EcoMedia.
Eighth grade math and science students at KIPP DFW TRUTH Academy in Dallas will no longer have to share high tech calculators or go without the aid of the essential educational technology thanks to Service King Collision Repair Center’s distribution of TI-84 graphing calculators to the college preparatory middle school. The funding for the calculators comes from Service King’s advertising through CBS EcoMedia’s EducationAd program.
Adams 14 Elementary School students who often do not receive necessary dental exams and treatments will be the beneficiaries of dental screenings, preventive dental sealants, oral health education and restorative care from the Kids In Need of Dentistry’s Miles For Smiles mobile dental clinic thanks to financial support from New Image Dental Implant Center’s advertising through CBS EcoMedia’s WellnessAd program. The mobile dental clinic will serve students at Rose Hill Elementary School for four days of dental services.
Seymour Parks Community Garden will be undergoing a major renovation and improvement while the park also adds an innovative new Edible Landscape Garden both thanks to financial support from UnitedHealthcare’s advertising through CBS EcoMedia’s WellnessAd program. The garden projects are designed to provide fresh, healthy and affordable produce for the local community and to allow families from lower income neighborhoods access to the garden to learn how to grow their own food organically and inexpensively.
Community members, library lovers and clean energy supporters celebrated the completed installation of a first-of-its-kind integrated thin film solar power system as part of the Port Washington Public Library’s new SBS Roofing system. The thin film solar cells are adhered to the library roof’s cap sheet layer and the Port Washington Public Library is the only building in Nassau and Suffolk counties to generate power this way. The solar system will generate an average of over 42,000 kWh of electricity per year and cut carbon dioxide emissions from the Library by over 2.2 million pounds annually.
The Kids In Need Foundation, a national, non-profit organization dedicated to providing free school supplies to economically disadvantaged school children and under-funded teachers, is providing teachers at the Sojourner Truth Academy in Minneapolis, Minnesota with free school supplies on September 26. Thirty-six teachers will have a special shopping day at the Kids In Need Foundation Twin cities Resource Center. This event is funded by Boston Scientific Corporation’s financial support through CBS EcoMedia’ s EducationAd program for advertisers. The teachers will select school supplies for more than 400 students at the Sojourner Truth Academy. Boston Scientific employees are volunteering to help teachers shop at the resource center.
The City of Los Angeles Department of Recreation and Parks along with Mayor Antonio R. Villaraigosa, Councilman Tony Cárdenas, Sixth District, and the Los Angeles Parks Foundation today opened the first All Access Sports Field within the City and County of Los Angeles. The Master of Ceremonies was Stephani Victor, Paralympic Gold Medalist and World Champion. The field is named in honor of the current President of the Board of Commissioners for Recreation and Parks, Barry A. Sanders. The dedication was held on September 20, 2012 at 9:30 located at 6300 Balboa Blvd., Van Nuys 91316.
Today, the Fairmount Park Conservancy and Philadelphia Parks & Recreation broke ground on the football field in North Philadelphia’s 87-acre Hunting Park thanks to a critical contribution from Philadelphia Eagles’ quarterback Michael Vick and his newly formed charity, the Team Vick Foundation. The $200,000 contribution marks the launch of the Foundation and its first major gift. The field will be named the Team Vick Field. The football field restoration is also being funded by the City of Philadelphia; Commonwealth of Pennsylvania; JAWS Youth Playbook; LISC Philadelphia; The Philly Area Chevy Dealers’ EcoAd through CBS EcoMedia; and The Philadelphia Eagles.
Students, teachers, parents and community volunteers cut the green ribbon to celebrate the dedication of the new learning garden at KIPP Charlotte today. “The Faruq Asaad Memorial Learning Garden,” named in honor of the late, beloved seventh grade math teacher at KIPP Charlotte, was built with funding from AT&T through the unique EducationAd advertising program offered by CBS EcoMedia.
CBS EcoMedia Inc. (“EcoMedia”) today announced substantial financial support for Fisher House Foundation, the non-profit veteran’s support organization, resulting from UnitedHealthcare’s advertising through EcoMedia’s WellnessAd program.
The new school year is getting off to a brighter start for thousands of students in Pennsylvania, New Jersey and Delaware thanks to the Philadelphia Super Network Buick-GMC Dealers and the kickoff of their School Ready Supplies giveaway program, made possible with the financial support the dealers provided through a unique advertising program offered by CBS EcoMedia.
Students, teachers and parents of the Channelside Academy of Math and Science in Tampa celebrated the addition of state-of-the-art science lab equipment and furnishings for the school’s Life, Earth, Physical and General Science curriculums. The new equipment is now in place for the start of the 2012-2013 school year thanks to financial support from AT&T through the unique EducationAd advertising program offered by CBS EcoMedia.
Philadelphia Tri-State Cadillac Dealers have partnered with CBS EcoMedia Inc. and Starlight Children’s Foundation to provide iPads to six Philadelphia-area hospitals as part of Starlight’s pilot iPad technology program. The six hospitals receiving the iPad gifts are The Children’s Hospital of Philadelphia; Capital Healthcare Medical Center-Hopewell of Trenton, NJ; AtlantiCare Regional Medical Center Atlantic City Campus of Atlantic City, NJ; Lehigh Valley Hospital in Allentown, PA; Nemours/Alfred I. duPont Hospital for Children in Wilmington, DE; and St. Joseph Medical Center in Reading, PA.
The Port of Los Angeles and Mayor Antonio Villaraigosa, joined by representatives from trade and maritime industry, environmental organizations and the harbor community today launched a new era of clean energy for the Marine Exchange of Southern California.
The City of Long Beach held a public celebration for a new vertical edible garden demonstration project at the Civic Center Edible Garden, located just outside City Hall, 333 W. Ocean Blvd., this morning as the public and community members attended.
Baltimore, MD – July 25, 2012 - The Maryland Zoo in Baltimore was presented with a check today from Kevin Chidwick, CEO of Elephant Insurance Services, and Paul Polizzotto, president and founder of CBS EcoMedia Inc., to provide financial support for the new energy-efficient LED (light-emitting diode) lighting upgrade in the Giraffe House at the Zoo. Together with Don Hutchinson, president and CEO of the Zoo, and Jay Newman, president and general manager of WJZ-TV, they cut the green ribbon on the building to celebrate completion of the new lighting system project.
Ronald McDonald House Charities, McDonald’s and AT&T Award $68,000 In College Scholarships to Students Across Charlotte
Charlotte, NC – July 11, 2012 - Thirty-eight Charlotte-area students have been awarded $1,000 scholarships from Ronald McDonald House Charities® of North Carolina (RMHC® of NC) and thirty students have received the $1,000 Ray Kroc Youth Achievement Award Scholarship, funded by local McDonald’s® Owner/Operators. Award recipients were selected based on outstanding academic achievement and community involvement. The students will be recognized at an awards reception, sponsored by McDonald’s, today at the Gastonia Convention Center on 145 South Marietta St. in Gastonia at noon.
EcoMedia is proud to partner with nonprofit Little Kids Rock in order to help provide youth with instruments and music education across the country.
Little Kids Rock works with some of the most economically challenged school districts in the United States to rebuild and reintroduce music programs. Little Kids Rock’s weekly music education classes are offered to K-12 students in public schools that have cut their music programs. Little Kids Rock knows that in order to keep kids in school, focused and out of trouble they must be engaged in music.
Chicago, IL – May 24, 2012 – Volunteers of America of Illinois, CBS EcoMedia Inc. (“EcoMedia”) and Energizer celebrated the grand opening today of the eco-minded Hope Manor Apartments, a supportive housing development that will provide housing and intensive services to more than 80 veterans a year who are struggling with the transition to civilian life and are dealing with homelessness, unemployment, mental health challenges or addiction.
DENVER (CBS4) – Some little league players in Denver are going green. They will soon be playing their games with a new environmentally-friendly LED scoreboard.
It’s all part of a renovation project at Swansea Park. The makeover is being supported by Colorado Chevy Dealers and EcoMedia, a division of CBS.
Expanded Program To Fund Projects Supported by Leading Environmental, Wellness and Education Nonprofits with Ad Dollars, Further Improving the Quality of Life in Communities Nationwide – General Motors, Chevrolet, And Nonprofit Organizations Ronald McDonald House Charities and Starlight Children’s Foundation Among Inaugural Partners
National Fish and Wildlife Foundation, Waterkeeper Alliance, Forest Stewardship Council, Enterprise Community Partners and Volunteers of America are among the growing list of partners helping advertisers make significant environmental impacts through EcoMedia’s EcoAd initiative.
Chevrolet’s first EcoAd Project in Los Angeles County
Torrance, CA – March 14, 2012 – CBS EcoMedia Inc. (“EcoMedia”), Torrance Unified School District, and Chevrolet unveiled today two sustainable gardens at Hull Middle School. Chevrolet’s Western Region purchased EcoAd advertising on local CBS stations, meaning that Chevy’s ads would be tied to tangible improvements in communities to support the environment.
Chevrolet’s EcoAd advertising provided funding to support the installation of two sustainable gardens and state-of-the-art irrigation systems in the Hull Middle School courtyards. As an example of responsible landscaping for the students and surrounding community, the gardens will incorporate “zero-runoff” and water efficient irrigation technologies, and will be integrated into the school’s science and nutrition curriculum. This project is part of a complete energy efficient reconstruction of the middle school, which is the district’s first new campus in 40 years. The inclusion of these gardens will create 23,040 hours of labor for workers in the local community.
Through the EcoAd grant program, Pacific Coast Termite, Inc. provided a grant to support the addition of the greenhouse to ECHS’ Science Center, including installation of a 3kW rooftop solar energy system on the greenhouse and a solar-powered water pump to irrigate plants in the greenhouse.
Florida Power and Light (FPL) provided funding through the EcoAd program to install 1,963 high efficiency light bulbs at the following parks: Goulds Gymnasium, North Trail Park Recreation Building, Martin Luther King, Jr. Park Recreation Center, Gwen Cherry YET Center, West Perrine Park Recreation Center, The Women’s Park Recreation Building, Ruben Dario Park Recreation Center, Westwind Lakes Recreation Center, and Country Village Park Recreation Center.
Solar-power systems, many of which are fueled with federal grant money, are rising like the sun throughout the metro area.
On Monday, St. Paul officials will christen an 82-kilowatt, 348-panel solar photovoltaic installation on the roof of the St. Paul RiverCentre parking ramp, a project being paid for with federal stimulus money via the Minnesota Department of Commerce.
Earlier this week the Minneapolis Public Schools showed off its new photovoltaic setup on the gymnasium roof at Thomas Edison High School in northeast Minneapolis. The project is part of what the district is calling a “major energy-efficiency retrofit” in Minneapolis schools.
EcoMedia’s EcoAd Program Now Available to All CBS Affiliates, Bringing Ad-Supported Environmental Projects to Additional Communities Nationwide. Station Groups Currently Onboard Include Meredith, Raycom Media, Gannett, Belo and Fisher.
‘Green My School contest’ winners in San Francisco, suburban Chicago and Miami enjoy more sustainable campuses and improved learning environments.
In 2009, we were recognized for our efforts with the United States Conference of Mayors’ Award for Excellence in Public/Private Partnerships.