But how does our business model actually work?
We’ve developed a broad network of partnerships with leading non-profit organizations and city and county governments nationwide – all of which have environmental, health, or education projects in need of funding.
Through our EcoAd, WellnessAd, and Education Ad programs, we bring these fulfillment partners together with advertisers committed to making a difference in communities across the country.
Advertisers who choose EcoMedia provide financial support for critical, yet underfunded, projects nationwide, including solar panel installations on schools and community centers, lighting and energy efficiency retrofits on low-income housing, organic gardens, educational supplies, nutritious meals and scholarships for school children, and mobile health services. By supporting these initiatives, our clients can make a meaningful, tangible improvement in consumers’ quality of life and exponentially increase the value and efficiency of their advertising budgets — without spending one additional dollar.
When viewers see the EcoAd, WellnessAd, or EducationAd watermark on an advertisement, they know that the sponsor has provided financial support for a bricks-and-mortar project which, in turn, can help to create jobs, save taxpayer money, and improve the quality of life in a local community.
Thus, simply by placing their ad dollars with CBS EcoMedia, our clients have the unique opportunity to realize their marketing, environmental affairs, government affairs, community relations, social responsibility, and public relations objectives with a single media buy. And they create a lasting connection with consumers — a brand loyalty and legacy — that simply is not a feature of traditional advertising.
Because we are committed to making a real, tangible impact in the communities we serve, we’ve spent several years developing an intricate set of systems and processes – including third-party verification — to ensure that the projects we select are meaningful and generate quantifiable benefits – not only for citizens, but for our advertisers and fulfillment partners, as well.
And the energy- and cost-saving lighting at Phyllis Wheatley Community Center in Minneapolis, MN, the solar thermal installation at Hope Manor, a shelter for homeless veterans in Chicago, and the trees at the American River Parkway in Sacramento…
They can’t be missed.